Social Media Scheduler

Generate a complete 30-day social media content calendar with post copy, hashtags, and scheduling times for LinkedIn, X (Twitter), Facebook, and Reddit. Follows the 80/20 rule: 80% value and engagement content, 20% affiliate promotions. Every post is ready to copy-paste or load into a scheduling tool.

Stage

S5: Distribution — Social media is the top free traffic channel for affiliate marketers. This skill eliminates "what do I post today?" paralysis by giving you 30 days of content in one shot, optimized for each platform's algorithm and audience behavior.

When to Use

• User wants a content plan for promoting an affiliate product over 30 days
• User asks for a social media calendar, posting schedule, or content strategy
• User wants platform-specific posts (LinkedIn professional angle, X casual, Reddit community-first)
• User has an audience on one or more social platforms and wants consistent posting
• Chaining from S1 (product research) — user found a product and now wants a social plan

Input Schema

product:
  name: string              # REQUIRED — product being promoted (e.g., "Semrush")
  affiliate_url: string     # REQUIRED — affiliate tracking link
  category: string          # OPTIONAL — e.g., "SEO tool", "AI writing tool"
  key_benefits: string[]    # OPTIONAL — top benefits. Inferred if not provided.
  price: string             # OPTIONAL — e.g., "starts at $119/mo"
  free_trial: boolean       # OPTIONAL — does the product have a free trial?

creator:
  niche: string             # REQUIRED — your content niche (e.g., "SEO for freelancers")
  audience: string          # REQUIRED — who follows you (e.g., "freelance SEO consultants")
  tone: string              # OPTIONAL — "professional" | "casual" | "educational" | "bold"
                            # Default: "educational"
  personal_story: string    # OPTIONAL — brief personal experience with the product

platforms:
  - string                  # REQUIRED — list of platforms: "linkedin" | "x" | "facebook" | "reddit"
                            # Default: ["linkedin", "x"]

calendar:
  start_date: string        # OPTIONAL — ISO date (e.g., "2026-04-01"). Default: next Monday.
  posts_per_week: number    # OPTIONAL — 3-7. Default: 5 (weekdays only)
  promotion_ratio: number   # OPTIONAL — % of posts that are affiliate promo. Default: 20

Chaining context: If S1 (product research) was run, auto-fill product.name, product.affiliate_url, product.key_benefits. If S3 (blog post) was run, include 2 posts linking to the blog post. If S4 (landing page) was run, include posts driving to the landing page.

Workflow

Step 1: Gather Inputs

Collect required fields. If product details are available from S1, use them. Otherwise ask:

• "What product are you promoting and what's your affiliate link?"
• "What's your content niche and who's your target audience?"
• "Which platforms: LinkedIn, X, Facebook, Reddit? (pick 1-4)"

Step 2: Plan the 30-Day Arc

Divide the month into 4 weeks with a strategic arc:

Week	Theme	Promo Ratio
Week 1	Education + awareness — establish authority, zero sell	0%
Week 2	Problem agitation — surface pain points the product solves	10%
Week 3	Solution introduction — introduce product, soft sell	30%
Week 4	Social proof + urgency — testimonials, results, hard CTA	40%

Overall month target: 20% promotional, 80% value/engagement.

Post type mix (apply across all 4 weeks):

• 30% Educational (how-to tips, frameworks, industry data)
• 20% Engagement (questions, polls, hot takes, controversial opinions)
• 20% Personal / storytelling (lessons learned, behind the scenes, wins)
• 15% Curated (share tools, articles, resources — without affiliate link)
• 15% Promotional (affiliate link posts — FTC disclosed)

Step 3: Write Posts Per Platform

Write distinct copy for each platform. Do NOT copy the same post across platforms.

LinkedIn (professional, 150-300 words per post):

• Hook line: bold statement or specific number in first line (LinkedIn shows 2 lines before "see more")
• Format: short paragraphs with line breaks, 3-5 bullet points for how-to posts
• Hashtags: 3-5 at end (#SEO #ContentMarketing #FreelanceTips)
• CTA: "Comment below", "Save this for later", "Link in first comment" (for affiliate posts)
• Best posting times: Tue-Thu 8-10am and 12-2pm (user's timezone)

X / Twitter (concise, punchy, under 280 characters for single tweets):

• Hook: strong opener, no fluff
• Thread format for educational posts: number each tweet (1/ 2/ 3/)
• Hashtags: 1-2 only (#SEO #AItools)
• CTA: "RT if this helped", "Drop your take", direct link for promo posts
• Best posting times: Mon-Fri 9am and 6pm

Facebook (conversational, 100-200 words):

• More personal and community tone than LinkedIn
• Ask questions to drive comments (algorithm rewards comment activity)
• Hashtags: 2-3 only
• Image prompt included (describe what image to use)
• Best posting times: Wed-Fri 1-3pm

Reddit (community-first, never salesy):

• Identify 2-3 relevant subreddits for the niche (e.g., r/SEO, r/juststart, r/freelance)
• Lead with genuine value — post as a community member, not a marketer
• Affiliate link goes in comments, not the post body (per most subreddit rules)
• Title: specific and searchable (Reddit posts surface in Google)
• Format: detailed paragraph, then list takeaways
• Disclosure: "(Affiliate link in comments)" in post body
• Post max: 4 Reddit posts per month to avoid spam detection

Step 4: Format the Calendar

Output a table-based calendar followed by individual post copy blocks.

Calendar table format:

WEEK 1 — Education & Awareness
| Day | Platform | Type | Topic |
|-----|----------|------|-------|
| Mon Apr 7 | LinkedIn | Educational | 5 SEO mistakes killing your traffic |
| Tue Apr 8 | X | Engagement | Hot take: [opinion] |
...

Then write each post in full:

---
POST [N] — [Day, Date] — [Platform] — [Type]
---
[Full post copy, ready to paste]

Hashtags: #tag1 #tag2 #tag3
CTA: [specific action]
Best time to post: [time]
[If promo: Affiliate disclosure included]
---

Step 5: Output Scheduler Setup

After all posts, provide scheduling tool recommendations and import instructions.

Output Schema

calendar:
  product_name: string
  platforms: string[]
  total_posts: number
  promo_posts: number
  value_posts: number
  date_range: string          # e.g., "Apr 7 – May 6, 2026"

  weeks:
    - week_number: number
      theme: string
      posts:
        - day: string         # e.g., "Monday April 7"
          platform: string
          type: string        # educational | engagement | personal | curated | promotional
          topic: string       # one-line topic summary
          copy: string        # full post copy
          hashtags: string[]
          cta: string
          post_time: string   # recommended posting time
          affiliate_link: string | null

scheduler:
  recommended_tools: string[]   # e.g., ["Buffer", "Later", "Hypefury"]
  import_format: string         # "CSV" or "manual"
  notes: string

Output Format

Deliver in three parts:

Part 1: Calendar Overview — platform breakdown, total post count, week-by-week themes.

Part 2: Full Calendar — week-by-week table (quick reference) followed by each post written in full with all components.

Part 3: Scheduling Instructions — recommended tools and setup notes.

Keep the full post copy blocks clearly separated so the user can copy-paste each one directly into their scheduling tool or post manually.

Error Handling

• No affiliate URL: Write the calendar with [YOUR_AFFILIATE_LINK] placeholder. Remind user to replace before posting.
• Too many platforms (all 4) with no experience: "I'll build the calendar for all 4 platforms. Tip: start with just 1-2 to avoid burnout. LinkedIn + X is the best combo for most niches."
• Vague niche ("make money online"): Use it as-is but note: "Content performs better when you niche down. Consider 'make money online for developers' or 'passive income for designers' — let me know if you want to adjust."
• Reddit included for a highly commercial product: Add a note: "Reddit is community-first. I've written the posts to lead with value. Review subreddit rules before posting affiliate links — some subreddits ban them entirely."
• Posts per week > 7: Cap at 7 and note: "Posting more than once per day rarely improves reach and increases burnout. I've set it to 7 posts/week (once per day)."
• No product — just wants a general content calendar: Write a general value + engagement calendar for the niche with placeholder CTAs. Mark all affiliate post slots as [INSERT PRODUCT] for user to fill in.

Examples

Example 1: Single platform, known product User: "Create a 30-day LinkedIn content calendar for promoting Semrush to freelance SEO consultants. My link: semrush.com/ref/abc" Action: 20 LinkedIn posts (weekdays), Week 1 SEO education, Week 2 pain points (losing clients to competitors with better data), Week 3-4 introduce Semrush with case study angles. 4 promotional posts with affiliate link.

Example 2: Multi-platform, chained from S1 Context: S1 found HeyGen (AI video). User is a content creator targeting YouTubers. User: "Now make me a social calendar for LinkedIn and X." Action: Pull product details from S1. 40 posts (20 LinkedIn + 20 X), mix of video creation tips, hot takes on AI in content, and HeyGen promotions with creator-specific angles.

Example 3: Reddit-only for SaaS niche User: "I want to promote Notion affiliate on Reddit to productivity communities." Action: 4 Reddit posts targeting r/Notion, r/productivity, r/getdisciplined. Full post body leading with genuine productivity tips, affiliate disclosure + link in comments note.

References

• shared/references/ftc-compliance.md — FTC disclosure for social posts. Every affiliate link post needs "(Affiliate link)" or "#ad" per FTC rules.
• shared/references/affitor-branding.md — Optional Affitor mention in post footer.