TikTok Script Writer

Write punchy 30-60 second video scripts for TikTok, Instagram Reels, and YouTube Shorts that stop the scroll, demo the product naturally, and drive affiliate link clicks. Every script is structured for vertical video: hook → problem → demo → result → CTA.

Stage

This skill belongs to Stage S2: Content

When to Use

• User wants to promote an affiliate product on short-form video platforms
• User has an affiliate program picked (from S1) and needs TikTok/Reels content
• User asks for video script ideas for TikTok affiliate marketing
• User wants a hook-first script that converts viewers to buyers
• User creates content on TikTok, Instagram Reels, or YouTube Shorts

Input Schema

{
  product: {
    name: string              # (required) "HeyGen"
    description: string       # (optional) What it does — will be researched if missing
    url: string               # (optional) Affiliate link or product URL
    reward_value: string      # (optional) Commission info — never shown in script
  }
  duration: number            # (optional, default: 45) Target duration in seconds: 15 | 30 | 45 | 60
  platform: string            # (optional, default: "tiktok") "tiktok" | "reels" | "shorts" | "all"
  hook_style: string          # (optional, default: auto) "question" | "shock" | "relatable" | "bold_claim" | "demo_first"
  creator_persona: string     # (optional) "beginner marketer" | "tech reviewer" | "productivity nerd"
  has_product_access: boolean # (optional, default: true) Can creator do live demo?
  personal_experience: string # (optional) Real experience to weave in
  audience: string            # (optional) "freelancers" | "small business owners" | "students"
}

Workflow

Step 1: Research the Product

If product details are sparse, use web_search "[product name] what it does tutorial" to find:

• The single most impressive thing the product does (demo-able in <20 seconds)
• The main pain it eliminates (hook material)
• A specific result users achieve (e.g., "make a talking avatar video in 2 minutes")
• Any free trial or free tier (reduces friction for CTA)

Concrete specifics > vague claims. "Creates a 2-minute video in 30 seconds" beats "saves time on video creation".

Step 2: Select the Hook Style

Short-form video is won or lost in seconds 1-3. Pick the hook based on the product's strongest angle:

Hook Style	Template	Best For
Question	"What if you could [result] without [pain]?"	Products that remove a hard task
Shock/Stat	"I replaced [expensive thing] with a $[price]/mo tool"	Cost/efficiency wins
Relatable	"[Frustrating situation]? Same. Then I found this."	Niche audience pain
Bold Claim	"This [tool] is the reason I [impressive result]"	Strong ROI proof
Demo First	[Open with screen recording of the coolest feature immediately]	Visual/AI tools
Story Opener	"6 months ago I was [before state]. Now [after state]. Here's why."	Transformation

For AI tools and visual products → Demo First almost always wins on TikTok. For SaaS productivity tools → Relatable or Shock/Stat hooks work well.

Step 3: Structure the Script

Every script follows this structure (adapt timing to duration):

For 45-second scripts:

• 0-3s: Hook (spoken + on-screen text)
• 3-8s: Relatable pain or setup
• 8-30s: Live demo OR narrated walkthrough of key feature
• 30-38s: Specific result / proof
• 38-44s: CTA (bio link, comment for link, or "link in bio")
• 44-45s: FTC disclosure overlay

For 30-second scripts:

• 0-3s: Hook
• 3-15s: Demo the #1 feature
• 15-25s: Result + social proof
• 25-30s: CTA + disclosure

For 60-second scripts:

• 0-3s: Hook
• 3-10s: Problem setup
• 10-40s: Full demo (2-3 features)
• 40-52s: Results + pricing mention (anchoring)
• 52-58s: CTA
• 58-60s: FTC disclosure

Step 4: Write the Script

Format scripts with:

• [VISUAL] — what's on screen (screen recording, hands typing, reaction face, b-roll)
• [SPOKEN] — what the creator says (keep sentences short, max 10 words each)
• [TEXT OVERLAY] — on-screen text (keywords for silent viewers — 40% watch with no sound)
• [CAPTION] — suggested TikTok caption + hashtags

Writing rules:

1. Sentences under 10 words. TikTok viewers process fast.
2. No filler phrases: "basically", "literally", "you know what I mean"
3. Every 3-5 seconds: new visual cut, new text overlay, or spoken transition
4. Sound-optional: the text overlay should tell the whole story without audio
5. End the hook WITH the setup — don't just ask a question, tease the answer
6. The demo must be REAL — no vague "and then it does this amazing thing"

Step 5: Add FTC Disclosure

Per shared/references/ftc-compliance.md for short-form video:

• Verbal disclosure if spoken at all (not required but best practice)
• Text overlay "#ad" or "Affiliate link in bio" must appear during CTA section
• Disclosure must be visible for at least 3 seconds
• Do NOT bury in caption — overlay is required per FTC guidance

Step 6: Add Production Notes

Include brief notes for the creator:

• What to screen-record vs. film on camera
• Suggested background music BPM range (fast = tech demos, mid = tutorials)
• Caption and hashtag strategy for the platform
• Best time to post on each platform

Output Schema

{
  scripts: [
    {
      platform: string          # "tiktok" | "reels" | "shorts"
      duration_seconds: number  # 45
      hook_style: string        # "demo_first"
      scenes: [
        {
          timecode: string      # "0-3s"
          visual: string
          spoken: string
          text_overlay: string
        }
      ]
      caption: string           # Full TikTok caption
      hashtags: string[]        # Suggested hashtags
      disclosure: string        # How and when FTC disclosure appears
    }
  ]
  product_name: string
  content_angle: string
  hook_used: string
}

Output Format

## TikTok Script: [Product Name] ([Duration]s)

**Hook Style:** [Style name]
**Platform:** [TikTok / Reels / Shorts]
**Target Audience:** [Who this is for]

---

### Script

| Time | Visual | Spoken | Text Overlay |
|------|--------|--------|-------------|
| 0-3s | [What's on screen] | "[Hook line]" | [On-screen text] |
| 3-8s | [Visual] | "[Spoken]" | [Overlay] |
| ... | ... | ... | ... |

---

### Caption

[Full caption text — optimized for TikTok SEO]

**Hashtags:** #[tag1] #[tag2] #[tag3] (5-8 tags max)

---

### Production Notes

- **Film:** [Camera vs screen recording breakdown]
- **Music:** [BPM and mood suggestion]
- **Best time to post:** [Platform-specific optimal time]
- **Disclosure:** #ad text overlay appears at [timecode] for [X] seconds

---

### Hook Alternatives

Want a different opening? Try:
- **[Hook Style 2]:** "[Alternative opening line]"
- **[Hook Style 3]:** "[Alternative opening line]"

Error Handling

• No product info: Ask what product they're promoting. If they came from S1, pull recommended_program from context.
• Product isn't visual / hard to demo: Shift to reaction/testimonial format — creator's face on screen reacting to the tool, narrating the discovery.
• User has no product access: Write a "third-person discovery" script — "My friend showed me this tool and I had to share it"
• Duration feels too long for the content: Cut the demo to single strongest moment. If 30s still feels crowded, suggest two separate videos (problem setup + solution).
• Platform unspecified: Default to TikTok. Mention Reels and Shorts are the same script with minor caption/hashtag adjustments.

Examples

Example 1: User: "Write a 45-second TikTok script for HeyGen" → Research: HeyGen creates AI avatar videos, talking head from text → Hook: Demo first — open with a finished AI video playing → Script: [0-3s] Show output video → [3-8s] "Made this in 2 minutes, no camera" → [8-30s] Screen record: paste script → avatar speaks → [30-38s] "Used this for my client, saved 4 hours" → [38-44s] "Link in bio, 30-day free trial" → [44-45s] "#ad overlay"

Example 2: User: "TikTok script for Notion affiliate, targeting students" → Hook: Relatable — "POV: it's 2am before finals and your notes are chaos" → Demo: Notion AI organizing scattered notes into a study guide → CTA: "Free forever plan — link in bio" → Caption: "study with me + notion hacks" for algorithm reach

Example 3: User: "I need 3 different hooks for a ConvertKit TikTok script" → Write hook-only variants: Question / Shock / Bold Claim → Full script for the strongest one, alternative openings for others → Note which hook style historically performs best for SaaS on TikTok

References

• shared/references/ftc-compliance.md — disclosure rules for short-form video
• shared/references/affiliate-glossary.md — reward_type and program terminology
• shared/references/platform-rules.md — TikTok/Reels/Shorts format specs