Social Media Post Series

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Description

Social media affiliate content fails when it looks like an ad. It works when it looks like someone genuinely excited about a tool sharing their experience. This skill creates a 7-day post series that builds from problem awareness to purchase — across 5 platforms, each with its own format rules.

The framework: don't sell on Day 1. Build context, share experience, handle objections, THEN convert. By Day 7, your audience has seen the product solve a real problem 6 times before you ask for the click.

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When to Use

• Launching affiliate promotion for a new product
• Running a seasonal push (Black Friday, New Year, back-to-school)
• You have 500+ followers on at least one platform
• Want to promote without burning audience trust
• Need content calendar for a week-long campaign

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The 7-Day Framework

Day 1: The Problem

Surface a pain point your audience feels. NO product mention.

• Goal: Engagement, relatability
• Format: Question, poll, or relatable story
• Example: "Spent 3 hours manually sending follow-up emails today. There has to be a better way. What is eating YOUR time?"

Day 2: The Discovery

Introduce the product as something you found — not something you are selling.

• Goal: Awareness, curiosity
• Format: "I just tried..." or "Someone recommended..."
• Example: "Update on yesterday's email problem: a friend suggested Make.com for automation. Set up my first workflow in 20 minutes. Mind blown."

Day 3: The Feature

Show ONE specific feature in action. Be specific.

• Goal: Education, demonstration
• Format: Screenshot, short video, or step-by-step
• Example: "Here is exactly how I automated my follow-up emails with Make.com: [Screenshot] Step 1... Step 2... Step 3... Total setup time: 12 minutes."

Day 4: The Result

Share measurable results or transformation.

• Goal: Social proof, credibility
• Format: Before/after, metrics, testimonial
• Example: "Week 1 results with Make.com: 47 automated emails sent, 3 hours saved, 2 new clients responded. Total cost: $0 (free tier)."

Day 5: The Comparison

Address the "but what about [Alternative]?" question.

• Goal: Handle objections, position product
• Format: Quick comparison or "Why I chose X over Y"
• Example: "People keep asking why Make.com over Zapier. Short answer: Make's visual builder. I can SEE my automation flow. Zapier felt like editing a spreadsheet. Both are great — Make just clicks for visual thinkers."

Day 6: The Objection

Address the number one reason people don't buy.

• Goal: Remove barriers
• Format: FAQ, myth-busting, or personal story
• Example: "'But I am not technical enough for automation.' I thought the same thing. Then I built my first Make.com workflow by literally dragging boxes and connecting them. If you can use Canva, you can use Make."

Day 7: The CTA

Direct recommendation with link.

• Goal: Conversion
• Format: Summary plus affiliate link plus incentive if available
• Example: "If this week's posts about Make.com got you curious — here is my honest recommendation: start with the free tier. You get 1,000 operations/month, which is enough to automate your top 3 time-wasters. Here is my link: [affiliate link]. I get a small commission, you get the same price. Win-win."

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Platform-Specific Rules

Twitter/X

• Character limit: 280 (threads for longer content)
• Best format: Thread on Day 3 and Day 6, single tweets other days
• Hashtags: 1-2 max, in reply to own tweet not in main tweet
• Link placement: Reply to own tweet or last tweet in thread (algorithm penalizes links in main tweet)
• Affiliate rules: Allowed, but disclose with #ad or #affiliate
• Best times: 9-11 AM, 1-3 PM target timezone

LinkedIn

• Character limit: 3,000
• Best format: Story-style posts, bullet points for Day 3
• Hashtags: 3-5, at the end of post
• Link placement: First comment (algorithm deprioritizes posts with links in body)
• Affiliate rules: Allowed but less common — frame as professional recommendation
• Best times: Tuesday-Thursday, 8-10 AM
• Tone: Professional discovery, not casual. "I have been testing a tool that..." not "OMG this app is amazing"

Instagram

• Character limit: 2,200 (caption)
• Best format: Carousel for Day 3, Reels for Day 1 and Day 4, Story polls for Day 5
• Hashtags: 5-10, mix of niche and broad
• Link placement: Bio link (use Linktree or similar), Story link sticker if 10k+ followers
• Affiliate rules: Must use #ad or Paid Partnership tag
• Best times: 11 AM-1 PM, 7-9 PM

Facebook

• Character limit: 63,206 (but keep under 500)
• Best format: Story-style for personal profile, visual posts for pages/groups
• Hashtags: 1-2 or none
• Link placement: In post body (Facebook doesn't penalize as much as LinkedIn)
• Affiliate rules: Allowed in personal posts, some groups ban them — check rules
• Best times: 1-4 PM weekdays

Reddit

• CRITICAL: Reddit hates overt promotion. Different strategy:
• Day 1-6: Provide value in relevant subreddits. Answer questions. Share knowledge. NO LINKS.
• Day 7: Only post affiliate link if subreddit allows it AND you have karma/history in that sub
• Better approach: Link to your blog review (which has affiliate links) instead of direct affiliate link
• Subreddits: r/[niche], r/SideProject, r/Entrepreneur, r/[product] if it exists
• Affiliate rules: Most subreddits ban direct affiliate links. Use indirect: "I wrote a detailed review" then link to blog

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Hashtag Strategy

Tier 1 — Niche (500-5K posts): #[ProductName]Review, #[Niche]Tools Tier 2 — Medium (5K-100K posts): #[Niche]Tips, #ProductivityTools, #MarketingTools Tier 3 — Broad (100K+ posts): #Automation, #SaaS, #TechReview

Use: 2 Tier 1 plus 3 Tier 2 plus 2 Tier 3 per post (Instagram). For Twitter: 1 Tier 2 only.

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Input Required

• Product name and affiliate link
• Target platforms — which of the 5 (can select multiple)
• Your audience — size, demographics, interests
• Key benefit — the number one problem this product solves for your audience
• Your experience — how long you have used it, key results
• Campaign timing — start date, any relevant events (Black Friday, launch day)

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Output Format

For each of the 7 days:

1. Post copy for each selected platform (adapted to platform rules)
2. Visual direction (screenshot, carousel slides, video concept)
3. Hashtags per platform
4. Best posting time
5. Engagement prompt (question or CTA to boost algorithm)

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Example

Day 3 — Feature Post for Make.com:

Twitter thread:

Here is how I automated 47 follow-up emails per week with @make_hq (took 12 minutes to set up):

Thread: 1/ The trigger: new lead fills out my Typeform 2/ Make.com catches it, waits 24 hours 3/ Sends personalized follow-up via Gmail 4/ If no reply in 48h then sends reminder 5/ Logs everything to Google Sheets

Total cost: $0 (free tier handles this easily)

Full setup walkthrough on my blog (reply with link)

LinkedIn:

I automated my entire follow-up email process last week. Here is exactly how:

The problem: I was manually sending 47 follow-up emails per week. 3+ hours wasted.

The solution: Make.com (visual automation builder)

The setup:

• Trigger: new Typeform submission
• Action 1: Wait 24 hours
• Action 2: Send personalized Gmail
• Action 3: If no reply then reminder after 48h
• Action 4: Log to Google Sheets

Time to build: 12 minutes Cost: $0/month (free tier) Time saved: 3 hours/week

The visual builder is what sold me — I could literally see the workflow before turning it on.

Anyone else automating their outreach? What tools are you using?

#Automation #Productivity #MakeHQ #EmailMarketing #WorkflowAutomation

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Tips

• Never start the series on Monday — Tuesday or Wednesday gets better engagement
• Repurpose: one Day 3 tutorial screenshot becomes an Instagram carousel, a Twitter thread, AND a LinkedIn post
• Engagement on Days 1-3 determines Day 7 reach — reply to EVERY comment
• If Day 1 gets low engagement, adjust Day 2 timing or format before continuing
• Save your best-performing post format and replicate the structure for next campaign
• Don't delete old campaign posts — they continue to work as evergreen social proof
• Cross-promote: "I shared my full review on YouTube — link in bio" connects platforms
• Track clicks per platform to know where your audience actually converts